ON Partners Recruits COO for See Rock City
ON Partners has assisted in the recruitment of Greg Scheid as chief operating officer of See Rock City Inc. in Lookout Mountain, GA. Partner Tara Flickinger led the assignment. “I am thrilled to have Greg step into this critical role for the future of See Rock City Inc.,” said Doug Chapin, president and CEO of Rock City. “Since stepping into my role as the CEO in April of 2022, we have been working to chart the path forward for the company and we are extremely excited for all the opportunities ahead for us to continue to deliver on our mission of making memories worth repeating for our guests and our partners. Greg’s operational expertise and values-based leadership is the perfect fit that we have been looking for in a leader to join our team. We cannot wait for him to come on board and help us continue to build on our culture, steward our places and businesses well, and deliver on our mission.”
Mr. Scheid brings decades of tourism and hospitality industry leadership to the role. He comes to See Rock City after an illustrious career in theme park management with Cedar Point amusement park in Sandusky, OH, and its parent company, Cedar Fair Entertainment Company. Holding various leadership positions at each organization, Mr. Scheid became regional vice president for Cedar Fair in 2016, managing six theme parks throughout the U.S. and Canada. He then began his own consulting firm in 2018, collaborating with private equity firms and financial analysts in the regional theme park industry.
Mr. Scheid has served on the advisory board of A Kid Again, a charity that supports and offers events and activities for families of children facing life-threatening illnesses, as well as the Warren County (Ohio) Convention and Visitors Bureau. He also served in a governor-appointed position with the Ohio Tourism Board.
“After serving 40-plus years in the entertainment business, the opportunity to join See Rock City Inc. during this upcoming period of growth is very exciting,” Mr. Scheid said. “Rock City holds a 91-year-old legacy that has always focused on both the guest and the partners who represent the acclaimed attraction and I look forward to joining the team.”
See Rock City is a hospitality and entertainment company that features world-renowned Rock City Gardens. Rock City is one of the South’s most popular natural attractions, known for its seven states view, unique geological and botanical wonders including massive ancient rock formations, a large waterfall that cascades down the mountain and the Swing-A-Long Bridge that spans nearly 200 feet. See Rock City also owns and operates Chanticleer Inn, RiverView Inn, Battles for Chattanooga, Clumpies Ice Cream Co., GOOD DOG GO!, Grandview and Starbucks; as well as the ticketing and concessions for the Incline Railway and the retail shop and cafe at Creative Discovery Museum.
Serving Clients Since 2006
With a primary focus on technology, consumer, industrial, and the life science sectors, ON Partners recruits C-level and board talent for public and private companies, as well as venture capital and private equity firms. Founded in 2006, the firm’s consultants work from offices in Atlanta; Boston; Chicago; Cleveland; Dallas; Menlo Park, CA; Minneapolis. MN; San Francisco; and New York. ON Partners was named one of the fastest growing search firms this year by Hunt Scanlon Media. The firm is now ranked as one of the 20 largest search firms in the nation.
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